Thursday 25 February 2010

The Fruit Box featured in the Yorkshire Post

The past few week's have been very busy here at Fruit Box HQ, meaning I haven't had the chance to upload this great feature on The Fruit Box until now. The story of The Fruit Box was featured in the Yorkshire Post on 28th January 2010. The feature can be found here

Bramley man's fruit idea no joke

Published Date: 28 January 2010

A Bramley man who sells apples may sound like a quaint joke, but for Jonathan Russell it is a serious business.

Mr Russell, 23, set up Fruitbox nine months ago and has since won repeat business with Leeds employers, including PricewaterhouseCoopers, Sky and hair-styling products firm ghd.

The Leeds Metropolitan University graduate came up with the idea after taking fruit into the office for his colleagues in his previous job in sales and marketing.

Now Mr Russell delivers 350kg of fresh fruit across Leeds every week.

The business will turn over £100,000 this year and he hopes to double this in year two.

He said: "I always wanted to run my own business but when I finished university, I thought I should get some experience first. "However, having studied business and marketing I had a good background, and once I'd spoken with the mentors at the Sharing the Success programme – it gave me the confidence to take the plunge and launch the company."